RTB-mgbasa ozi - na-na-akpọsa na ezigbo oge

Na mbụ, isi irè usoro mgbasa ozi bụ media mgbasa ozi. RTB-technology aghọwo a ọhụrụ ịrịba ama na mmepe nke a azụmahịa na internet. Mgbanwe malitere na 2008, mgbe ndị mbụ "N'ogbe" zuo nke mgbasa ozi na nyiwe na-anọchi "retail" usoro. Onye ọ bụla mgbasa ozi ohere a zụta na-ere na ozugbo site na okushon. RTB - Real Time Bidding - aha nke ndị dị otú ahụ ịzụrụ na ahịa usoro.

RTB-mgbasa ozi - echiche

The RTB-mgbasa ozi - a ọhụrụ technology nke mgbasa ozi n'ịntanetị, nke na-arụ ọrụ na ụkpụrụ nke auction ọkwa-akpọsa na ezigbo oge. Ihe dị iche bụ na ndị dị otú mgbasa ozi a na-iji na lekwasịrị esenowo na bụghị maka zuo nke mgbasa ozi na ohere na weebụsaịtị. Mgbe a ọrụ na-abịakwute gị họọrọ ebe, rtb usoro anamde ntabi auction. Onye ọ bụla show rtb-mgbasa ozi na-zụta a gbawara n'etiti abụọ. Mgbe ahụ, na ihe ndị kasị uru na-enye ndị ahịa na-egosi n'ihu onye ọrụ anya. Ndị na-ere na auction saịtị bụ ad netwọk. Ha ga-gụnyere rtb-egosi.

ọrụ nyocha

Iji mata onye ọrụ nchọgharị na-eji, ihe ndekọ ndị na-elekọta mmadụ na netwọk, mobile nyiwe, wdg User akpọ iche, ma ọ bụrụ na ya n'ụzọ zuru ezu complies na mgbasa ozi. Personal ọmụma banyere ya n'otu oge anọgide na obi ike zuru ezu. Mwepu nke lekwasịrị na-ege ntị (ezubere iche) emee na ndabere nke na-amaghị aha onye ọrụ profaịlụ nyere DMP. Usoro dị irè karị na okwu nke mgbasa ozi nwere kpomkwem rtb-mgbasa ozi. Dị ka ihe auction usoro a ga-atụle n'isiokwu n'okpuru.

Otú RTB

RTB-mgbasa ozi - a usoro na-enye gị na-ekwurịta okwu na-ere ákwà na asịwo ndị ọzọ mfe. The ọrụ ego n'anya mkpa n'ezie, kpọsaanụ, na-ere ákwà na-enwekwu index nke irè nke ya na mgbasa ozi. Dị ka ogologo oge dị ka onye ọrụ ibu a web page, na RTB usoro enịmde okushon na ozugbo. DSP usoro (ha na-anọchite ọdịmma nke-akpọsa ngwá ahịa) amata uru na-eme ka a nzọ. Mgbe ọgwụgwụ nke okushon họrọ mgbasa ozi, na saịtị ọbịa ga-emere bụ ya rtb-mgbasa ozi. "Yandex", n'ihi na ihe atụ, na-enye ya mgbasa ozi netwọk maka nke a ụdị ngwaahịa nkwalite.

Malite nke auction

The auction-amalite mgbe a ọrụ na-amalite nbudata na a web page nchọgharị gị. Nke a page nwere ihe ad unit. Next rtb-exchange n'ihu ndị ozi pụrụ buyers na ntụpọ mgbasa ozi. Ọ na-akọ size, na ọnọdụ nke ad unit, na ad format. Ọzọkwa-ebute site ná ọrụ ID, onye web page bụ loaded. DSP-azụ ahịa na-elele ihe ọmụma a na-eme atụmatụ na-akụ. Malite erekwa na a nyere ebe. Na-adabere na nke nha udu, RTB-exchange -eto eto na-ekpebisi ike. Auction dịruru banyere 100 milliseconds. The kacha nzọ-akawanye a ebe ọkọlọtọ, na ọ na-egosi na onye ọrụ na peeji nke.

Uru nke nkà na ụzụ ọhụrụ

RTB mgbasa ozi - a set of uru n'ihi mgbasaa, ọrụ na saịtị.

maka-akpọsa ngwá ahịa

1. Ezubere iche bụ kpọmkwem n'ihi na o na-eji aka ha ibiere. Nke a na-ebelata "oghere" na-egosi.
2. Mgbasa ozi na-ekpebi uru nke ọ bụla echiche, kama na n'ùkwù ịzụrụ na a na-eri.
3. The technology na-enyere aka na-egosi na onye ọrụ, dabeere na ha ọdịmma na e ji mara, pụrụ iche ọkọlọtọ.
4. Ngwa nke ọhụrụ enwekwu ad revenue saịtị.
5. RTB complements omenala mgbasa ozi. Ọ bụ omume ka a kacha nta ọnụego n'okpuru ya show ga gaghị ere. Na nke a, na omenala ụdị nke mgbasa ozi na-egosipụta.

n'ihi na onye ọrụ,

1. Ole na ole mgbasa ozi.
2. Advertising ọzọ nnọchiteanya nke ọdịmma nke ndị ọrụ, ọ na-aghọ ihe na-akpali ma na-erughị agbakasị.

N'ihi rtb-saịtị

1. Ngwa nke ọhụrụ enwekwu ad revenue saịtị.
2. RTB na-kpam kpam chụpụ mbụ mgbasa ozi, ma ọ bụrụ na okushon bụ ezu, ọrụ ahụ kasị ọkọlọtọ. Dị ka e kwuru n'elu, na show na-adịghị ere, ma ọ bụrụ na ọ bụghị nyere a price elu karịa kacha nta setịpụụrụ ya.

RTB usoro

RTB-mgbasa ozi - bụ a usoro na-arụ ọrụ na ala nke ihe ọmụma bụ, na ọ dị mkpa. The usoro eji ndị a echiche:

1. Ina Side Platfrom (DSP) - a n'elu ikpo okwu na nke-akpọsa ngwá ahịa na-arụ ọrụ. Na n'elu ikpo okwu na e nwere ihe interface, ọ na-egosi mgbe ị na-eji tinye-ins na DSP.
2. Ere-Side Platform (SSP) - a bụ ụlọ ọrụ na-erekwa ebe na mgbasa ozi nyiwe.
3. Ad Exchanges na Ad Networks - mgbanwe ma ọ bụ netwọk mgbasa ozi, ha na-enye ndị na mmekọrịta na saịtị na-akpọsa ngwá ahịa.
4. Data Management Platform (DMP ma ọ bụ Data Partners) - suppliers nke Web profaịlụ nke Internet ọrụ, nke na-eji nkenke ezubere iche.
5. Trading Desk - bụ ihe tinye-na na DSP, nke-enye gị ohere jikwaa na ịkwụ ụgwọ nke mgbasa ozi na akpaka mode.
6. DCOP - a okike n'elu ikpo okwu na-enyere aka na-eke a ọkọlọtọ.
7. Ad nkwenye & Brand Protection - a usoro nke post-ule ad nkeji, dị ka nke ọma dị ka nchebe nke ụdị.
8. Analytics - na ọnụ ọgụgụ a ngwaọrụ-enyere gị na-esochi nke ọrụ ọrụ na netwọk.