The iwu "On Advertising". Federal Iwu N 38-FZ: kachasi mkpa

Na-adịbeghị anya, mkpọsa ngwá ahịa na-incredibly ukwuu. Ọ bụ ihe niile gbara anyị gburugburu: na Internet, n'okporo ámá, na telivishọn, wdg Kwesịrị ịdị, dị otú ahụ a buru ibu na mgbagwoju usoro nke otú mgbasa ozi ga-n'okpuru echesinụ iwu. Federal Iwu "On Advertising" na nkọwa a ga-atụle n'isiokwu a.

Akporo nke Iwu

Na dị na Federal Iwu "On Advertising" nrubeisi usoro bụ na-akọ ụfọdụ ozi na iwu ọ bụla ụzọ, n'ụzọ ọ bụla nakwa n'ụdị ọ bụla. Ozi nwere ike zigara ka ọha na eze. Kwara ya na nke a na-adọrọ anya ka usoro ihe. Guzobere na mmezi nke na-adọrọ mmasị a akpan akpan ihe - na bụ isi nzube nke mgbasa ozi na.

Akporo nke Federal Iwu bụ nnọọ nnukwu. N'ihi ya, nke abụọ isiokwu na-ekwu na ndọrọ ndọrọ ọchịchị na mgbasa ozi nke akwụkwọ na ozi na gbasara nyocha ihe na ngwaahịa ozi, wdg All ndị a chọrọ guzosie ike site iwu a bụ, dị ka a na-achị, na emeputa nke ngwaahịa, ma akpọ ụmụ amaala na-eme ọrụ na-arụ ọrụ maka mgbasa ozi.

Chọrọ maka mgbasa ozi ngwaahịa

Nkeji edemede 5 nke Federal Iwu "On Advertising" n'eziokwu bụ isi a chọrọ maka mgbasa ozi usoro. The iwu na-ekwu na ndị a Filiks nwere ike na-eyi a akọ na uche na-enweghị ụkpụrụ agwa. Nke a bụ ihe bụ peculiar na ikenenke mgbasa ozi:

• ọdịnaya nke na-ekwesịghị ịdị ma ọ bụ ụgha ọmụma banyere advertised ngwaahịa, nakwa dị ka ngwaahịa ndị ọzọ Nsukka;
• nnweta ọmụma, discrediting nsọpụrụ na ùgwù nke a onye, tinyere mpi;
• ọnụnọ nke machibidoro ụzọ nke mgbasa ozi: ngosi n'okpuru guise nke ọzọ ngwaahịa, na-ezighị ezi mark, na-ekwesịghị ịdị ọmụma banyere emeputa, wdg

Anyị kwesịkwara ịgwa banyere ụgha mgbasa ozi. O nwere:

• njirimara ngwongwo nke na-adịghị-ederịta akwụkwọ ozi eziokwu;
• ekwesịghị ịdị ọmụma banyere advertised ngwaahịa ihe uru n'elu ndị ọzọ na ngwaahịa;
• ụgha ọmụma banyere ọnọdụ nke nnyefe, na-eri, agwaogwa, wdg

Advertising bụla ikpe ekwesịghị ịkpọ maka ime ihe ike, iwu na-akwadoghị-eme, nwere-akpali agụụ mmekọahụ ihe, wdg

iche nke mgbasa ozi

Isiokwu 7-10 nke Federal Iwu "On Advertising" nwetara na isi ụdị nke mgbasa ozi na Filiks. N'ihi ya, Nkeji edemede 7 nke mbụ ihe na-apụghị advertised na ọnọdụ ọ bụla:

• explosives;
• unregistered ngwaahịa;
• Products enweghị asambodo;
• Products enweghị a ikike;
• ngwaahịa, mmejuputa nke na-aju na ókèala nke Russian ala;
• ọgwụ, anwuru, na mmanya, ụfọdụ n'aka;
• ọgwụ abortifacient ọrụ.

Ọzọkwa, iwu na-ezo aka isi ụdị nke mgbasa ozi. Ebe a guzo:

• na-elekọta mmadụ mgbasa ozi;
• na ndọrọ ndọrọ ọchịchị mgbasa ozi;
• mgbasa ozi ngwaahịa na ọrụ n'ime ime obodo ụzọ ya ire;
• mgbasa ozi na-eme eme.

Ụfọdụ ndị ọkachamara na ịmata ihe dị iche na ndị ọzọ na nhazi ọkwa.

atụmatụ mgbasa ozi

Advertising, ka ọ bụla ọzọ onu, nwere ọtụtụ atụmatụ. Karịsịa, e nwere:

• Television na mgbasa ozi. Hazie dị na chọrọ nke Nkeji edemede 14 nke Iwu. Nke a na-ezo aka enweghi ike ịkwụsịtụ okpukpe mgbasa ozi na nkwalite usoro ihe omume, nakwa dị ka nnyefe, oge nke nke bụ ihe na-erughị minit 15. Akọwaputa iwu mgbama na oge nke azụmahịa oge izu.
• Radio mgbasa ozi. The isi mma ebe a - oge nke azụmahịa oge izu, ogologo nke ekwesịghị gafere 20% nke kwa ụbọchị Broadcasting oge.
• Advertising na-ebipụta media. Ọ ga-akara na-ekwesịghị ogide karịa 45% olu nke akwụkwọ ahụ.
• Advertising na sinima. Ọ na-adịghị ekwe ịkwụsịtụ teepu. The naanị nhọrọ - na-agba ọsọ akara ma ọ bụ na-egosi ya n'ihu nkiri.
• Telecommunication Advertisement. Ọ na-adịghị ekwe ụdị nke mgbasa ozi na-enweghị nkwenye nke bere ubé ahụ na nnabata.
• N'èzí mgbasa ozi. Ọ ga-arụnyere na dị na iwu na ụkpụrụ na ojiji nke ila, bọọdụ mkpọsa, electronic ịrịba ama, wdg

N'ihi ya, Federal Iwu "On Advertising" akọwaputa nnọọ a ukwuu nke na iwu na chọrọ.

About ịchịkwa onwe

The anọ isi nke Federal Iwu "On Advertising" (N 38-FZ) agwa akụkọ nke ịchịkwa onwe Filiks ke mgbasa ozi ubi. Gịnị ka ọ bụ ihe niile banyere? The ebe ebe a bụ dịrị n'otu-akpọsa ngwá ahịa, na-guzobere iji chebe ọdịmma nke ndị nọ na ya na onodi. The mkpakọrịta melite na-soro ụfọdụ ụkpụrụ iji hụ na nlezianya na-achịkwa ụkpụrụ ndị a.

Advertising onwe-usoro iwu òtù nwere pụtara sara mbara ike. Ebe a, akpan akpan, guzo:

• nnọchiteanya nke ha ziri ezi ọdịmma;
• ịrịọ ụkpụrụ n'ụlọikpe;
• review nke ikpe site antimonopoly ahu;
• mmepe nke iwu nke ọkachamara ọrụ;
• ndebanye nke mkpesa;
• collection na nchekwa nke ihe ọmụma banyere ndị òtù nke nzukọ;
• ịnọgide na-enwe aha nke òtù nke nzukọ.

Ịchịkwa onwe - nnọọ nkịtị na ubi nke mgbasa ozi.

Ikere nke mpi ikike

Anyị ekwuola na ifịk nke mpi ikike na ubi nke mgbasa ozi. Nke a ahụ, dị ka Federal Iwu №38 "On Advertising", a na-isiokwu na-egosipụta a zuru ezu ọnụ ọgụgụ buru ibu nke ọrụ. Karịsịa, ọ dị mkpa ka igbunye:

• akpọsa ngwá ahịa na issuance nke imebi ụkpụrụ ya;
• ịgba akwụkwọ emetụtaghị okwu ikpe n'ụlọikpe iji tie iwu megide a akpan akpan advertisement;
• ịrịọ ihe mkpezi ikpe ikpe na-ekwusa invalidity nke onye ụkpụrụ nke obodo ụdị;
• ngwa nke jikoro nke ọrụ;
• nzukọ nke ndenye ego na ọtụtụ ndị ọzọ.

Site n'ụzọ, na-elele Ụlọ ọrụ mgbasa ozi na-esetịpụ bụghị naanị na iwu ikike. On arụ ndenye ego uru ekwurịta n'ihu.

mgbasa ozi atule

Nkeji edemede 35,1 nke Federal Iwu "On Advertising" (ka emeziri na 28.03.2017) na-ekwu na ala-elekọta ubi nke mmepụta na ngosi mgbasa ozi a ga-rụrụ ke ido ndị iwu tụpụtara nke Russian Federation. The isiokwu nke oditi bụ a banal egbu isi chọrọ guzosie ike site na Federal Iwu na-atụle. Gịnị kwesịrị ịbụ ihe ndabere maka arụ akwụkwọ ndenye ego? Nke ahụ bụ ihe iwu kwuru, sị:

• Mmebi nke iwu iji kpochapụ imebi;
• mbanye ndị ọchịchị nke mkpesa na mkpegharị si amaala;
• njirimara nke n'imebi n'oge inspections, ọdịda ime na amanyere bụ iwu chọrọ nke Ụlọ ọrụ mgbasa ozi;
• ịdị adị nke iwu nke ndị ndú nke ndị inspections.

The oditi ga-adịru dịghị ihe karịrị iri abụọ na-arụ ọrụ ụbọchị. Otú ọ dị, ahụkebe ikpe, ọ nwere ike na-akp.

Maka imebi

Federal Iwu №38-FZ "On Advertising" akpọsa ngwá ahịa na akọwaputa ibu n'ihi na mebiri nke ike na chọrọ. N'ihi ya, edemede 38 nke iwu na-ekwu na ndị mebiri nke iwu na mgbasa ozi abuana obodo ibu n'ihi na ụlọ ọrụ iwu kwadoro na ndị mmadụ n'otu n'otu (site na a ọnụ ọgụgụ nke onye ọchụnta ego). Action na arbitral ikpe nwere ike n'ihu na njirimara nke antimonopoly aru nke eziokwu na-agbasa ụgha mgbasa ozi. Ọ nwere ike na-prosecuted na ndutịm iwe - tumadi maka advertisement emeputa ihe na advertisement.

Kwụrụ unscrupulous ọrụ nke mgbasa ozi na ọrụ penalties ugwo n'ime gọọmenti etiti mmefu ego - banyere pasent 40 nke ego nke ezi. 60 percent na-aga na mpaghara ego.